My series “Food Store” depicts the societal, psychological, and economical issues of food marketing. Brands in the food industry make it seem as thought the health of their consumers is a main priority in their advertising, when in reality they are only concerned with how big of a profit their consumers will make them. Brands utilize society’s currently growing awareness and interest in what is in the foods they eat to fuel their own agenda for a major profit each quarter. Today, in any form of advertising - whether it be a commercial, print ad or even the product’s own packaging - you will see phrases and labels such as “NOW 20% LESS FAT”, “GLUTEN FREE”’ “15% LESS SUGAR” and so on. These phrases and labels sound positive to the average consumer walking through the grocery store and can make them think that the products they are buying are healthier than ever before. But what exactly do all of those phrases and labels really mean? And are they actually healthier now? Brands do a great job at manipulating and tricking consumers into buying their “healthy” products that have a laundry list of chemicals and additives listed right on the packaging. Consumers will disregard the unpronounceable chemicals and additives on the basis that it’s healthy because that label says there is “NOW 20% LESS FAT”, so it has to be healthy, even if the consumer does not fully understand what that means. To further convince consumers to buy their products, brands will hire attractive, skinny and/or famous individuals to help advertise the products. This tactic depends in the consumer’s mind that the advertised product is good for you because it is endorsed by a professional athlete or famous actress that the consumer admires and wants to be like. This is a great advertising tactic, but it could cause psychological harm to impressionable consumers who want to be like, and look like, the individuals advertising these “healthy” products. In turn, this could be a contributing factor of body image issues among society. My series will depict how the food industry sugar coats the truth of their “healthy” products.

Bubble Gum Carrot

Bubble Gum Carrot (Still Life)

Twizzlers Lettuce 

Blueberry Coke

Banana Nerds

 Easter Eggs 

Tic Tac Popcorn

Snap Pea Skittles

Gummy Sandwich

Lolipop Tomato